We first wrote about the grand opening of the Acoustic Shoppe in May 2013, when the Chapmans established a music store as home base while not touring as a band, as they have done with their dad for decades. Since that time, they have developed a large online presence, with nearly 80 percent of their sales coming from purchases made through the world wide web.
A quick YouTube profile search shows they created their business account in late October 2015. Since that time, they have published over 3,100 YouTube videos with approximately 39,704,141 views and counting. Their content is geared toward entertaining customers and helping them make informed decisions about music gear, ranging from guitars, mandolins, banjos, accessories, and more.
Receiving a Silver Creator Award is an impressive social media achievement. Creators with this acknowledgement are in the top percentage of all influencers, most of which are full-time entertainers – not local retail businesses. To celebrate, the Chapmans have released an exclusive interview with one of their largest celebrity customers. Emmy and Tony Award winning actor and songwriter Jeff Daniels is not only a well-known actor for his roles in The Newsroom and Dumb and Dumber, he is also a Martin guitar enthusiast…