According to the brand, the massive car-sized rolling display represents 161 billion strands of hair saved, a physical representation of the number of hairs that New Yorkers could retain using K18’s new $120 FutureIQ Biomimetic Hair Longevity Serum. The product targets anyone experiencing signs of premature hair and scalp aging, including shedding and graying.
A 12-week clinical study hosted by K18 found that users had fuller-looking hair, with up to 19,000 more hairs, while 70% showed fewer grays. The brand stated that all participants showed reduced hair fall and improved scalp barrier during the study.
The Tumblehair is scheduled to roll through Midtown, the West Village, Chinatown and the Seaport before arriving at Gansevoort Plaza outside Sephora Meatpacking. The giant hairball will settle there for plenty of Instagrammable opportunities…