Myrtle Beach SC

MYRTLE BEACH, S.C. (WBTW)–Happy Friday! Another warm start to your day, with temperatures in the 70s. Dense patchy fog is reducing visibility across the area this morning, before clearing out around 9 a.m. Highs will warm into the upper 80s to lower 90s. The humidity will make temperatures feel even warmer. Today will

HORRY COUNTY, SC (WMBF) - Horry County Schools held a media day on Friday ahead of the first day of classes. During the event at Pine Island Elementary School, administrators urged families to actively verify their contact information in the district’s “Parent Link” mass notification database. The...

CONWAY S.C. (WPDE) — Atlantic Collegiate Academy has named Douglas Leichner as its new director of athletics, bringing more than 30 years of experience in athletic leadership, coaching, administration and program development to the Conway school. Leichner's experience spans high school, collegiate, professional and int

MYRTLE BEACH S.C. (WPDE) — Myrtle Beach Police Department Junior Police Academy cadets graduated from their week-long program today. Before their graduation, cadets got to go back to school shopping alongside Myrtle Beach Police Officers at the Walmart on Seaboard Street. The shopping excursion was thanks to community

South Carolina has a stretch of coast where the salt air feels thicker, warmer, like the ocean is pulling you into a slow and easy rhythm you did not know you needed. My last trip down the coastal highway led me straight to a little pink-roofed building that practically radiates personality from the roadside. That spot

MYRTLE BEACH, SC (WMBF) - A search is underway in Myrtle Beach Friday night after a swimmer who jumped in to rescue a young girl caught in a rip current went missing in the ocean. Around 7:53 p.m., a young girl was caught in a rip current near 10th Avenue...

HORRY COUNTY, S.C. (WBTW) — A rezoning request for a nearly 400-unit housing development in the Conway area was deferred again Thursday by the Horry County Planning Commission. The proposal would affect roughly 187 acres in the area of Highway 905 and Old Reaves Ferry Road, changing it from “forest agriculture” to a “m

HORRY COUNTY, SC (WMBF) - A three-car crash happened on Friday afternoon in Conway. Horry County Fire Rescue was called around 2:31 p.m in the area of Highway 544 and Singleton Ridge Road. HCFR says one of the cars was overturned in the crash, and two people are being taken...

A new crisis alert security system is fully in place and ready across Horry County Schools ahead of the 2026-27 school year. The district has officially finished the process of installing the Centegix Crisis Alert System across all of its locations, allowing all HCS employees to have access to a new silent panic alert

Born in Huntington, NY, Stella Blue is a Grateful Dead-inspired restaurant serving up “Groovy Food, Chill Music and Great Vibes.” After becoming a major destination for Deadheads up North, the restaurant is preparing to make its debut in Myrtle Beach, at 170 Sayebrook Pkwy. The restaurant opened its...