Craig Conover Makes Some Changes to His Sewing Down South Store Ahead of 5th Anniversary

  • Craig Conover is refreshing Sewing Down South’s Charleston flagship for its five-year anniversary.
  • He also teased a new project inspired by journaling during a solo trip to Switzerl
  • Craig Conover is refreshing Sewing Down South’s Charleston flagship for its five-year anniversary.
  • He also teased a new project inspired by journaling during a solo trip to Switzerland.
  • Craig shared how sewing helped him through personal struggles and encouraged others to pursue creative passions for happiness.

Craig Conover is making some major changes to Sewing Down South’s flagship store in Charleston. The Southern Charm entrepreneur first opened the store on King Street in May 2021 and is doing something special in honor of its five year anniversary.

Craig took to Instagram on Monday, May 11, where he posted a video of himself standing in a very empty Sewing Down South. The store, which is normally decorated with pillows and merchandise, looked particularly bare as he explained what was happening inside the boutique. “Sewing Down South looks a little different today,” he explained with a laugh.

“It’s our five-year anniversary coming up on Friday. We decided to do an entire store refresh,” he explained, showing off the interior. “It’s a little scary seeing it now. Pretty much everything is gone. But we wanted it to be new and exciting for y’all and everyone who has been supporting us over the years.”…

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