- Greyson Clothiers opened a new boutique at The Nickel Hotel on King Street
- The store combines apparel retail with a private speakeasy-style social club
- The members-only lounge includes a golf simulator, shuffleboard and event space
- Greyson said experiential retail is central to its Charleston expansion strategy
A new men’s boutique on Charleston’s King Street is rethinking what a storefront can be, blending traditional retail with a private, speakeasy-style social club tucked behind a double library door.
The Greyson Clothiers concept, now open at 529 King St. on the ground floor of The Nickel Hotel, has been in development for about two years, said Chris Brancato, vice president of retail for Greyson Clothiers and former executive at Krewe eyewear.
Brancato, who has long been familiar with Charleston through family time on Isle of Palms, said he connected with Greyson founder Charlie Schaefer while exploring expansion opportunities in the market…