While Nebraska football fans mostly laughed at Wisconsin hiring Shawn Eichorst as their new AD, Badgers fans seem to be quite happy with the move. However, if the new athletic director’s tenure in Wisconsin echoes at least his early run in Lincoln, then Luke Fickell should know that he’s about to be shown the door, no matter what the 2026 season looks like.
One of the first things Eichorst did when he took over the program at NU was boot then-Husker head coach Bo Pelini. He did that despite the fact that Pelini was winning 9 or 10 games a season and was putting together campaigns better than any that have come since his firing.
The former Nebraska AD fired Pelini after he led his team to an emotional win over the Iowa Hawkeyes, with most of the coaches and players celebrating and seemingly poised to carry the momentum into bowl season and then the 2015 season. Eichorst had other ideas, essentially saying that beating the Hawkeyes simply wasn’t that impressive…