At a time when hip-hop was really beginning to branch outside of its New York City origins, The South was one of the first with something to say. New Orleans-based Cash Money Records was a forerunner in cementing a regional legacy that currently dominates the genre, pioneered by the talents of Southern rap icon Juvenile.
He joins us for the latest segment in our Urban ONE Originals series, VOICES, to not only reflect on the label’s legacy but to also make the assertion that it’s far from finished.
Juvie the Great opens up about hearing the DNA of his music in today’s artists, explaining how every generation “plays their part” in raising the bar for the next. He also addresses the long-awaited Cash Money x No Limit tour, sharing why it should have happened years ago and what it means for the fans who supported both camps from day one…