SARATOGA, Calif. (KRON) — Most companies have realized the benefit of using social media to gain business. Applewood Landscaping in Saratoga is a prime example of that that.
Tigran Gertz started the company nine years ago, using YouTube videos to get word out about his new landscaping business. When short-form videos started to become more popular after the pandemic, he turned to Instagram and Tik Tok to gain more followers.
The secret to success has been his workers: Martin Santiego, Julio Guzman and Puma Rodriguez. The trio are often featured in the company’s video posts.
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“A lot of people in the construction industry and it’s just very relatable for everyone to see the videos and we kind of make landscaping cool because landscaping is pretty boring,” said Gertz…