When Brittney Flamm set out to design Lander Haus Mercantile (104 N. Clay), her new shop in Kirkwood, there was no doubt that her personal aesthetic would drive the décor.
For the 33-year-old native St. Louisan who studied fashion merchandising at Fontbonne University, adventures on the open road and Western-style dress are major sources of inspiration. She’s captivated by such cities as Nashville and Round Top, Texas, describing the latter as “the vintage and antique capital of the world” and “the perfect girls’ weekend.” She admires the way that Southern women “dress to the nines, even if they don’t have a lot going on.”
In opening the boutique, she wanted to find the right space to express her style. “I never wanted to be in a new-construction building—I’m not a fan,” says Flamm. “I wanted a space that had character.”
Tucked into a courtyard building around the corner from the historic Kirkwood Train Station, Lander Haus Mercantile occupies 900 square feet, an intimate setting that Flamm says was an intentional design choice she hopes will draw customers. The interior features moody green walls, handmade shelves, and linen pendant fixtures illuminating the dressing rooms. “I want people to feel welcomed here and greeted right away,” she says. “I want to create an environment that people want to come back to.”…