Bennett College has filed a federal complaint against an alumnae association that has been using its trademarks and name. The all-female HBCU in Greensboro alleges that the Bennett College National Alumnae Association (BCNAA) is illegally “capitalizing” on its logo and reputation.
The college claims this use is threatening its accreditation status and causing confusion among donors, other alumnae, and members of the public. It’s suing to stop the alumnae association from using its name and wants significant “punitive” monetary damages.
Why is Bennett College suing the alumnae association?…