El Paso jewelers face unprecedented metal costs, pushing shoppers toward lower-karat gold

EL PASO, Texas (KFOX14/CBS4) — Gold and silver prices are climbing to record levels, forcing some El Paso jewelers to adjust how they price and sell jewelry as customers look for more affordable options.

At CBC Fine Jewelers in West El Paso, marketing director Eunice Cardenas said the cost of precious metals has surged dramatically.

According to Cardenas, the price per ounce was at around $2,600 in the beginning of 2025, but now it has reached over $5,000…

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