Amway, the world’s largest direct selling company, reported $7.3 billion in global sales for 2025 — a modest 1% decline from the $7.4 billion it posted in 2024, the Ada Township-based company announced Tuesday (April 1).
The West Michigan company has seen its sales trend downward over the past decade, falling well below the $9.5 billion peak it reached in 2015. Despite the continued slide, Amway says it remains No. 1 in the direct selling industry worldwide.
Amway President and CEO Michael Nelson acknowledged the company isn’t where it wants to be, but struck an optimistic tone. “Our revenue has gone down this past year. It was a modest decline again of 1%,” Nelson said. “We’re not satisfied with the trajectory of that, but we’re starting to see that change with those investments we’re making into some of the core fundamentals.”…