‘Truly life changing’: Auburn senior Joseph Rusk wins Alabama Launchpad funding for STEM startup

Auburn University senior Joseph Rusk helped turn The BreadBoard Company’s mission of making robotics and electronics less overwhelming for young learners into a $75,000 nondilutive funding award through the Alabama Launchpad Cycle 1 2026 Technology Track competition.

Through The BreadBoard Company, Rusk created hands-on science, technology, engineering and mathematics (STEM) kits that pair Lego-style instruction with video tutorials to help students learn robotics and electronics without feeling overwhelmed.

Alabama Launchpad, a program of the Economic Development Partnership of Alabama (EDPA) in partnership with Innovate Alabama, selected Rusk and The BreadBoard Company as the winner of its Cycle 1 2026 Technology Track competition. The award includes $75,000 in nondilutive funding along with mentorship opportunities and exposure to Alabama’s investor and startup network…

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