The Naperville Public Library has received two awards for outstanding marketing and communications.
At the 2026 American Library Association conference last month, the library received the John Cotton Dana Award and a PR Xchange Award.
John Cotton Dana celebrates marketing campaigns
The John Cotton Dana Award is given to eight libraries across the country each year, applauding the top marketing campaigns that increase library visibility and impact.
Naperville Public Library was awarded for its “Inside Scoop on Library Card Sign-Up Month” campaign from September 2025. The ice cream-themed celebration brought a 67% increase in juvenile card sign-ups and 319 new young cardholders.
“A huge thank you to ALA Core, EBSCO, the H.W. Wilson Foundation, and our incredible community of library cardholders. Your enthusiasm for library cards and sweet treats made this recognition possible,” the library said in a Facebook post…