The San Antonio TV market now has a new Spanish-language station: KYVV (Channel 10), or Estrella TV.
MediaCo Holding Inc. quietly launched the new network this month, bringing EstrellaTV to full-power broadcast distribution in one of the nation’s largest Hispanic media markets. The move granted KYVV must-carry status, meaning cable and satellite providers are now required to include the station.
EstrellaTV promotes itself as the fastest-growing Spanish-language broadcast network among adults 18–49 in prime time this season. The network’s programming lineup is built to back that up: Liga MX soccer matches from FC Juárez and Tigres UANL, original entertainment franchises and daily news programming designed specifically for U.S. Hispanic audiences…