Social media has always been a mixed bag for restaurateurs.
Anonymous reviews from questionable “critics” can sink a restaurant overnight, but a few well-placed raves can just as quickly pack a dining room. At Rohnert Park’s Pressed, owner Maen “Eric” Alkfof swears the glowing buzz around his smashburger cafe isn’t the result of a calculated marketing campaign, but of Sonoma County’s food-obsessed social media crowd.
For more than a year, members of the Sonoma County Foodies Facebook group, along with Reddit fans and Instagrammers, have gushed over the $9 smashburgers at this suburban strip mall spot…