BOSSIER CITY, La. (KSLA) – Bossier City has launched a new branding and identity initiative centered around the tagline: “A City on the Move.”
It’s a “comprehensive branding initiative” that was announced by city officials Wednesday, July 1. It’s designed to demonstrate the city’s growth, purpose, and long-term vision, officials say. The brand launch event was hosted by Mayor Tommy Chandler, members of the Bossier City Council, other city leaders, community partners, business leaders, and residents.
The city says the new brand represents nearly a year of research, stakeholder engagement, market analysis, and planning. Through conversations with various partners, city officials have identified the core values and priorities that define the city and its future…