The William, a 374-unit, 26-story residential tower in North Miami Beach developed by Blue Road and Ilia Development Group, with sales and marketing led by Fortune Development Sales, has achieved 35% sold since launching sales in late Q3 2025. Situated at 2040 NE 163rd Street, the project continues to gain traction for its new construction offering, lifestyle-driven amenities, central location and international appeal.
The sales progress comes as buyers and investors are becoming more intentional about where they commit capital, looking for markets where connectivity, livability and relative value can support long-term appreciation. As limited availability and rising prices continue to define Miami’s most established neighborhoods, attention is shifting toward North Miami Beach, an area that has evolved into a coveted lifestyle destination.
“This milestone confirms what we believed from the beginning: buyers are ready to look at North Miami Beach differently,” said Jorge Savloff, founder and CEO of Blue Road. “The city has the access, lifestyle and momentum people are seeking, and The William is helping define what this next chapter can look like. Reaching 35% sold shows that buyers recognize the opportunity to be part of that growth early.”
The project spans a broad buyer base, from domestic purchasers seeking a more approachable path into Miami to international investors, particularly from Latin America, drawn to its EB-5 investment opportunity. Residences are priced starting in the mid $400,000s, providing a rare entry point into a new development elevated by world-class design…