Texas-born grocery store H-E-B is known for catering to a wide range of shoppers, with each neighborhood outpost offering a unique selection of specialty products. But how does the San Antonio-headquartered shopping center fare when it comes to serving Texas’ wealthiest customers?
According to a new study released by global market research and polling company YouGov, H-E-B ranks among the nation’s top grocery chains for higher-income shoppers — though its customer base remains evenly split across income levels.
The study, published Friday, surveyed 4,909 higher-income shoppers and 31,890 middle-and-lower-income shoppers to understand how the groups differ when it comes to their supermarket preferences, purchasing habits, weekly grocery spending patterns and more…