For years, Seattle-area fans flooded Chili’s social channels, inboxes, and comment sections with a single recurring question: when are you coming back? Thousands of requests later, the answer arrived. The new Sea-Tac location brings fan favorites like the Triple Dipper® and Presidente® Margaritas back to a market that had gone without for ten years.
To announce the return, Chili’s leaned into local nostalgia with a social video inspired by an iconic Seattle-based ’90s film, declaring the city “Chili’s-less no more.”
“Seattle-area guests have been hungry for Chili’s for years, and after thousands of requests, we’re back in the region,” said George Felix, Brinker International chief marketing officer. “Whether guests are heading out, coming home, or passing through, we’re ready to bring a little Chili’s energy – in the form of Triple Dippers and Presidente margs – back to the Seattle area.”
The Stunt: $500 Flight Credits to Grab a Pre-Boarding Marg
Because the new restaurant sits behind airport security, Chili’s is removing the only barrier between fans and their Triple Dipper: the flight itself…